ABOUT
Heartless Records
Established since 2021
IT START WITH
An Endless Passion for Music
For Discovery, for People, for Life...
Eze Bright Sunday, popularly known as Boi-Heartless, is the visionary Founder and CEO of Heartless Records, a dynamic music label dedicated to nurturing and promoting innovative talent within the Nigerian music landscape. With a deep-rooted passion for music and a commitment to artistic integrity, Boi-Heartless established Heartless Records as a platform that empowers artists to express their unique voices and reach global audiences.
Born on August 30, 1998, in Ebonyi State and raised in Port Harcourt, Boi-Heartless has an intrinsic understanding of the challenges faced by emerging artists. His journey as a successful singer and songwriter informs his leadership style, as he strives to create an environment where creativity flourishes. Under his guidance, Heartless Records aims to bridge the gap between artistic expression and commercial success, fostering a diverse roster of musicians across various genres, including Afrobeats, hip hop, reggae, and R&B.
Since its inception, Heartless Records has garnered attention for its commitment to high-quality production and innovative sound.
Boi-Heartless envisions the label as a home for artists to experiment and grow, encouraging collaboration and exploration of new musical landscapes. His approach centers on empowering artists with the tools and resources they need to thrive in a competitive industry.
A key aspect of Boi-Heartless’s journey is his strong connection with his fan base, known as the Heartless Battalion. This dedicated community of supporters plays a vital role in his career, amplifying his music and contributing to the label’s ethos of unity and collaboration. The Heartless Battalion exemplifies the loyalty and passion that Boi-Heartless inspires, creating a vibrant culture around his musical endeavors.
With a focus on authenticity and artistic freedom, Boi-Heartless is committed to redefining the music industry landscape in Nigeria. As he continues to lead Heartless Records, he remains dedicated to discovering and elevating fresh talent, creating a legacy that celebrates the richness and diversity of African music.
